Jaime Coaches

The Biggest Scam Belief Successful People Buy Into: “I’m Not Worthy”

Sep 15, 2025·By Jaime Coaches

You’ve built the business.
You’ve climbed the ladder.
You’ve got the house, the title, the calendar so packed it practically hums.

On paper? You’re successful.
But behind the highlight reel, there’s a whisper that still sneaks in when the noise dies down:

“I’m not worthy.”

Yeah. That one. The sneakiest, most persistent scam belief out there.

Why Worthiness Has Nothing To Do With Achievements

Here’s the thing: worthiness is not earned. It’s not another box to check off, or a prize waiting for you after you’ve hustled hard enough.

But so many high-achievers fall into this trap—chasing the next big thing, secretly hoping that this one will finally make them feel “enough.” Spoiler alert: it never does.

Because worthiness isn’t something you achieve. It’s something you remember.

The Neuroscience Behind the Lie

Here’s where the brain hack comes in. Your Reticular Activating System (RAS)—the filter in your brain—collects evidence for whatever story you’re running.

Tell it: “I’m not worthy” → It’ll show you all the ways you fall short.
Tell it: “I am worthy” → It’ll start delivering proof of that instead.

The story you feed your brain is the story it’ll confirm. And that story shapes your entire reality.

The Shift That Unlocks Your Next Level

You don’t need to earn your worth. You don’t need to prove it to your boss, your bank account, or your Instagram followers.

You are already worthy—of love, of happiness, of peace, of the kind of success that feels good and sustainable.

And when you start living from that belief? That’s when your next level unfolds. Not from grinding harder, but from rewiring the foundation you’re standing on.

Try This Today

Here’s your one simple takeaway:
Every time that old lie creeps in, catch it. Don’t let it run on autopilot.

Replace it with:

“I am already worthy.”

Say it out loud. Write it in your journal. Set it as the background on your phone if you have to. Do it until your brain has no choice but to believe it.

Because when you stop chasing worthiness and start living it, everything else shifts.

Ready to Do the Deeper Work?

If this belief has been running the show in your life—even under the surface—it’s time to change the story. This is exactly the kind of inner shift I help my clients make so they can stop getting in their own way and start creating the life they know they’re capable of living.